Aamna Contractor © 2019

Digital Talent Transformation & People Analytics


I have worked with recruitment agencies, non-profit organizations, tech start-ups and investment firms in Downtown Toronto. I've had the opportunity to match an abundance of talent with life-changing opportunities while delivering customized in-house solutions in talent acquisition, organizational design, people analytics and HR technology.

I am passionate about the future of work and transforming companies from their traditional HR vision into a long-term vision, allowing them to manage and control the talent of the future, which is necessary for completing the digital transition of their business. This includes digital talent strategy, process improvement/automation, people analytics and embedding agile recruitment practices within their talent team.

Tools Knowledge: Advanced Excel, Intermediate level - SQL, Adobe Analytics, Google Analytics, DOMO, Tableau, and various Applicant Tracking Systems such as Bullhorn, SmartRecruiters, BreezyHR, Taleo, etc



When I am not working in the people space, I enjoy painting, hiking and reading all about human/organizational psychology. I've had the pleasure of exploring  25 countries and am hoping to get to 30 in the next few years. 


I have a passion for People Analytics, Talent Strategy, Organizational Behaviour and Agile Recruitment. I love talking about new strategies to transform HR/People teams - Feel free to get in touch with me if you'd like me to speak at your next event.

Past Speaking Engagements


Envision Conference (DECA U) - Panelist

DECA Ontario - Workshop Facilitator on Personal Branding

InnovateWorkHR - Panelist on People Analytics

University of Toronto x Women in Business - Speaker


#PeopleAnalyticsTO January Meet-up - Host | Toronto, ON

#PeopleAnalyticsTO March Meet-up - Host | Toronto, ON
Tech Talent Acquisition - Speaker | Ottawa, ON
HR Analytics Summit 2019 - Speaker | Toronto, ON

Agile Recruitment - Speaker | Webinar

Digital Talent Acquisition Summit 2019 - Speaker | Toronto, ON

Adobe Experience Makers - Speaker | Toronto, ON

#PeopleAnalyticsTO October Meet-up - Host | Toronto, ON

Upcoming Speaking Engagements

Digital Talent Acquisition Summit 2020 - Speaker | Toronto, ON



4 ways to create a data-driven People Experience team

January 31, 2019

5 Ways Job Searching Has Changed

September 18, 2017

Embrace Multi-careerism

January 14, 2017

What can leaders do to foster mental health wellness in the workplace?

June 22, 2018


feel free to reach out if you'd like to connect over coffee, or virtual coffee!